Branding of a Product or a Name is just for make it familiar to its consumers to increase the demand of the product for its business growth. For example, you have a product for sell. What will you do to sell it in market? Today you will never go to the consumers of goods direct for selling it. It is old way of selling things. if you want to grow your business so you should make it a brand before launch in market .If you have a product to for selling in the market then u have to follow these basic rule for make it brand.
1.     You have to decide a unique and attractive name which relate to the product and consumer can easily remember that.
2.     You have to give it attractive and styles packaging or décor for make it eye catchy.
Price is depend on quality of product but if you have good branding then people does not bargaining for 1-2 bucks.
If you want to make your product a brand so you can contact a Graphic Designing Solutions firm that provides you all services related branding.
I have written this for you. Who are confused about branding? If you have any query. You can feel free to comment.
Regards
Manish Kumar.